Excellence Award(2nd) Winner
- Competition: 2021 KPOMS Fall Conference - 9th Hyundai Motors University Case Presentation Competition
- Hosted by: Korean Production and Operations Management Society (KPOMS), Hyundai Motors
- Topic: Research and business case analysis on mobility platform strategies and business models in response to the paradigm shift of Transportation as a Service (TaaS)
- Objective: Proposing an optimized site selection strategy for UAM vertiports and developing a platform logic for urban air mobility integration
- Approach:
- Identified key factors influencing vertiport site selection, such as traffic volume, transportation inequality index, regional size, and availability of suitable locations
- Integrated multiple datasets, including satellite location data, transportation inequality indices, and regional traffic patterns, to establish a data-driven optimization framework
- Urban Air Mobility (UAM) is emerging as a key technology for the future mobility industry, gaining attention from major global corporations.
- Increasing traffic congestion and prolonged commuting times worldwide highlight the limitations of conventional road-based transportation systems.
- Environmental concerns related to traffic congestion emphasize the need for sustainable mobility innovations, making Urban Air Mobility (Air Mobility) a critical solution.
✅ Identifying optimal vertiport locations through multi-source data analysis
- Analyzed commuting traffic inflow/outflow, traffic volume, and transportation inequality indices in the Seoul metropolitan area
✅ Selecting final vertiport locations using spatial data & UAM aircraft size analysis
- Evaluated candidate sites based on UAM aircraft dimensions and satellite imagery to assess feasible locations
✅ Developing an integrated UAM mobility platform
- Designed a service model integrating optimal route guidance, automated location setup, fare calculation, and continuous data-driven optimization
Final Presentation Deck (PPT): Click here to view
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Establishing key decision-making criteria for vertiport site selection
- Identified critical factors, including transportation inequality, environmental impact, profitability, and spatial constraints (UAM aircraft size and landing feasibility)
- Developed a decision-making framework based on industry case studies and research
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Integrating diverse datasets to develop an optimization model
- Combined commuting traffic inflow/outflow, transportation inequality indices, regional traffic volume, and satellite image analysis
- Constructed a data-driven selection process from initial candidate sites to final feasible vertiport locations
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Lead Presenter
- Represented the team in the final presentation round
This project was conducted for educational and research purposes.